We set out to reframe how Uber talks about their role in bringing the future of autonomous vehicles to their existing customer base with a story grounded in craft and clarity. We built a miniature world that reflected not just how Uber moves people, but how it understands them. Every detail, from lighting to layout, was designed to echo the complexity of real life and the role Uber plays in it. The result is a visual treat that shows Uber’s reach goes beyond just ride hailing. Autonomous vehicles will be the future and they’ll get there with a partner like Uber.
Brand: Uber | Role: Freelance Senior Producer